Operational Design Consulting through Full-Service Management – Specializing in Destination Developments Anchored by Aquatic and Entertainment Attractions

ICON Leisure provides unparalleled expertise which begins with the guest journey and drives operational design efficiency of the project.

ICON Leisure has the real-world relevant expertise to bring your concept to reality. We look forward to contributing insight from over 90 years of shared experience in 14 states with over 50M+ people entertained.

Operational Design Consulting Services

ICON collaborates…

… with the team of engineers, architects, designers, and ownership to contribute to the overall vision and design process through an experienced operator’s lens.

ICON identifies common operational elements such as parking, access control, guest journey, staff placement, F&B operations, retail, emergency action planning and management, technology integration planning, and programming.

Addressing these considerations in the design process helps to ensure an enjoyable guest experience and a positive staff experience, which results in increased efficiencies, reduced liabilities, and greater potential for success.

Development and Advisory Services

ICON contributes…

… consulting and advisory services to ensure the functional elements of the project remain consistent with its development scope and vision, which includes but is not limited to the following:

Assisting with development schedules
Sourcing and procuring relevant FF&E and OS&E
Working with governmental agencies and essential third parties
Operational development to support the financing of the project and its long-term viability

As construction begins, ICON will recruit executive to front line staff, negotiate agreements and establish relationships with vendors and sponsorship opportunities, work with governmental and third-party agencies, source and procure relevant FF&E and OS&E items, develop operating manuals, and provide operational support to guide objectives from concept to completion and into on-going operation.

Management and Operational Services

ICON continues…

… By providing management services, on behalf of the owners, for all aspects of the on-going operation of the project.

As the manager, ICON will supervise, direct, train, and control all management, operation, marketing, sales, and promotion of the project as agent for the company on an exclusive and fully authorized capacity.

Before I even met Brian with Icon Leisure, his impeccable reputation preceded him
After meeting him and his team, it was immediately clear why. Icon Leisure’s service is exceptionally thorough and thoughtful on every front. Brian’s strategic insights provided clarity and direction. His ability to anticipate challenges and offer practical solutions has been invaluable. I know that without their tireless efforts, the success of our project would not have been possible.
Christina Tran
Project Director for Contender Development
Trust and expertise is so important to the success of a project
A working relationship built on trust and expertise is so important to the success of a project, and we are thankful for such a relationship with Brian Stovall and Icon Leisure. We know that every idea, recommendation, and decision with Icon is made with the project’s success at the forefront and it gives us peace of mind to have that as a backbone for our team and operations.
Spencer Broome
Founder/CEO of Surf ATL
Getting it right, up front
“E&A, JEM and the Jeff Ellis International group has known, trusted and worked with Brian Stovall and the other top-tier organizations that are partnering with ICON Leisure for more than thirty years… We’ve been there together, since very early in our careers, learning what it takes to run safe and successful aquatic facilities at the highest level. We’ve also learned the importance of getting it right up front, at the very beginning, so oversights in design don’t cause staffing or safety issues in the future.”
Richard “RAC” Carroll
SVP and COO of Ellis and Associates
[Their] insight into the operational aspects of design have been invaluable
“We’ve worked with Brian on several projects over the years and his insight into the operational aspects of design have been invaluable to these developments from the early stages of planning to implementation… His ability to see the big picture while simultaneously focusing on the details has proven to be a tremendous value and has helped create successful projects.”
Christopher Falce
Vice President of Kimley-Horn
Target … marketing like never before
“Together with ICON Leisure, Vantage will evolve location-based entertainment to match the personalization and convenience today’s consumers expect … At the same time, the technology will help venues operate—and staff—efficiently as well as target their marketing like never before.”
Aaron Mendelson
Vantage’s Director of Customer Success and Product Innovation

Some of the industry leaders our team has worked with:

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crystal lagoons trsp

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martin aquatic trsp

kimley horn trsp

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schlitterbahn nb trsp

lagoon dev com trsp

house of blues trsp

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raging waters trsp

marriott trsp

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The Blyde Crystal Lagoon

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Casual Patio under pergola or pavillion patio

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Cabana Westin Grand Cayman Luxury Hammock