Our Experience

Our Experience

Over 90 years of cumulative experience

The partners and management team at ICON have “been there before”.

We know what to expect and can provide direction through the challenges that come with each development.

Effective planning eliminates most surprises and experience aids in avoiding and minimizing development and operational risks.

We bring over 90 years of cumulative experience from resorts, theme parks, waterparks, hospitality, and sports and entertainment facilities.

Everything we do is built upon a foundation of safety, cleanliness, and the enjoyment of staff and guests.

1997 – 2007

Partners of ICON Leisure served on teams from design, through construction, and into operation of three separate waterparks:

  • San Diego CA
  • South Padre Island TX
  • Galveston TX

1999 – 2002

Members of the founding
management team helped launch Ogden Park Management / Alfa SmartParks from 1 park to over 15 domestic and international parks with over $100M in revenue.

2007 – 2010

Assisted with the launch PARC Management LLC with the $312M acquisition of 7 parks from Six Flags Inc. The portfolio grew rapidly over 18 months to 27 properties becoming the 4th largest park company in the United States with over 5.5M visitors annually.


Founded ICON Experiences (ICON) to manage, operate, and acquire giant wheels and similar destination-focused attractions in select domestic and international markets.


ICON began management of The Capital Wheel and Carousel at National Harbor located in the Washington DC market.


Contracted with a middle market equity group to turn-around Hawaiian Falls, a portfolio of 5 water parks located in North Texas (DFW) and Central Texas (Waco).

Serving as the management company for 1 year, the Hawaiian Falls portfolio’s Gross Profit increased 41% and Net Operating Income increased 155%.


ICON Experiences launched its 2nd wheel location in St. Louis at Union Station. The $150M development includes an aquarium, observation wheel, carousel, and other family-friendly attractions.

1999 – Present

Provide booking, production management, and event/venue operations services in multi-tiered markets across the United States to produce Concerts, Concert Series, Festivals, and Special Events. Talent procurement from regional to A+ list touring talent with a history events such as Cirque du Soleil, Disney On Ice, Ringling Bros., Monster Jam, and hundreds of Grand Openings, Galas, Dinners, etc.

2018 – Present

Design, programming, business modeling, and advisory services provider for more than a dozen different lagoon and surf projects.